About us

About Prosperina

Welcome to Prosperina – where great beauty brands find their home in the UK and Europe.

Our Story

Since 2005, we've been on a mission to bring the world's most innovative beauty and haircare brands to customers across the UK and Europe. What started as a curious discovery in an unexpected place – the cinema industry – has grown into a passion for finding and sharing products that truly make a difference.

Based in London, we've spent nearly two decades building relationships with brands we believe in us and share our vision. Every brand we work with has a story, and we're proud to help tell it.

The Brands We Love

We're selective about who we partner with – because quality and authenticity matter. Our portfolio includes brands that are making waves in textured haircare, natural beauty, sustainable skincare, and innovative beauty tools.

From SheaMoisture and Mielle Organics to Kitsch, UpCircle Beauty, and Medix 5.5, each brand brings something special. Whether it's Sunday Rain's wellness-focused approach, Faith In Nature's commitment to sustainability, or the transformative results of our Fulford Face Lift collection – we choose partners who care as much about their customers as we do.

What We Care About

We believe beauty should be inclusive, sustainable, and effective. That's why you'll find us championing:

  • Textured and curly haircare that actually works
  • Natural, sustainable beauty you can feel good about
  • Professional-quality tools and accessories
  • Innovative skincare with real results
  • Thoughtful self-care and body care products

Our Commitment

Quality isn't just a buzzword for us. We test, we question, we ensure every product lives up to its promise. We work closely with our retail partners because we know that when brands succeed, everyone benefits – especially the customers who trust them.

Making a Difference

Success means more than numbers on a balance sheet. We're proud to support charities and initiatives that create real change in communities. Giving back isn't an add-on to what we do – it's part of who we are.

Let's Talk

Whether you're a retailer looking for your next hero brand, or you have questions about any of our products, we'd love to hear from you.

Email us at: hello@prosperina.net

Here's to beauty that works, brands that care, and partnerships built to last.

The Prosperina Team